Having experienced significant expansion for over a decade, Gestev's experiential agency is once again taking a major step forward with the launch of its new brand identity: Gustav, Gestev's creative intelligence.
"Without being pretentious, we wanted to create a brand that was like us: creative, authentic, ambitious and relevant. At Gustav, we constantly seek to make creativity dance with intelligence. We also believe deeply in true collaboration, with clients and partners, which allows us to create memorable and unique experiences," says Martine Delagrave, Gustav's vice-president.
Born several years ago out of a need to offer activation services to partners of its major sporting events, Gestev's experiential agency has since expanded its expertise by adding the design and production of brand activations and custom events through innovative and memorable experiences for such prestigious partners as BMO, the Caisse de dépôt et placement du Québec, Vidéotron, the CHUM Foundation, Québecor and Fizz, to name a few.
Gustav is an integral part of the Gestev family, renowned for its international events for over 30 years. Sharing the DNA of its parent brand, which is marked by calculated audacity and boundless agility, the event agency is now recognized as an innovative player in experiential marketing. Gustav is now flying under its own steam and wants to leave its mark on the imagination with its relevance and creativity.