Developed and executed an activation for Desjardins. The Desjardins squad of six cheerful and helpful ambassadors was at the starting line for every leg of the 1,000-km event, day and night, rain or shine, perky or tired, to help make it a great experience for the cyclists. They experienced the whole trip with the riders, travelling aboard a motor vehicle emblazoned with the Escouade Desjardins logo to hand out sunscreen, lypsyl and smiles, to clean goggles, and encourage the cyclists in every way.